Finally, Making Scents of New York

Perfumery has always been about head-turning. Now, perfumes have been turned on their head.

For the first time in fragrance history, a major, full-blown fragrance collection was launched as an homage to a great city.

The name of this fragrance collection is Bond No. 9 (which is also the address of its headquarters boutique at 9 Bond Street, in NoHo). The city it celebrates is none other than — could be no other than — New York.

The Bond No. 9 collection of women's, men's, and unisex eaux de parfum, has a dual mission: restore artistry to perfumery, and mark every New York neighborhood with a scent of its own.

Each fragrance represents a specific downtown, midtown, or uptown locale, or a city-wide sensibility. With new introductions every season, Bond No. 9 infuses the island of Manhattan with scents.

Bond No. 9 was created and founded by Laurice Rahme in 2003.