Brooklyn, the Eau de Parfum, Captures the Vibe of the Edgy New Brooklyn—Home to Artists, Bloggers, & Creative Types.
Launch date: March 2009
Brooklyn is changing. New York’s legendary city within a city, home to a century or more of strivers, dreamers, and Nobel laureates, is reinventing itself, neighborhood by neighborhood, as an edgy metropolis. Sure, for a while there Brooklyn was a necessary second choice for the real estate-challenged Millennials seeking affordable rents and more square footage than formidable Manhattan could offer. But now — a whole new story. Today’s Brooklyn is preferable to a new generation of artistic émigrés. This is where the artists and musicians choose to move. It’s home to graffiti-ists, gaffers, and key grips, to web designers and aspiring editors. This is where fashion stylists live. New York-bound hip-and-cool Seattle-ites prefer to move to Brooklyn; smart Stockholmers book their hotel rooms here.
Now don’t get us wrong. The creative new Brooklynites are no mere space invaders. They’re creating their own lifestyle and sense of community, while loving the built-in amenities—Prospect Park and the Bandshell, the Brooklyn Museum, BAM—the Brooklyn Academy of Music, the West Indian Day Parade, McCarren Park. And where are their neighborhoods? DUMBO, Greenpoint, and Bushwick, with their industrial lofts. Thoroughly Gen-Y-ified Williamsburg. Park Slope with its brownstones. Red Hook, with its cobblestone streets. And now moving inland, mansion-filled Midwood.
And of course, the newcomers are proud to occupy terrain that’s produced literary types from Walt Whitman to Paul Auster, composers like Aaron Copeland, auteurs like Spike Lee, and a multitude of comedians (Mel Brooks, Woody Allen, and Chris Rock, to name a few). So it’s no surprise that Brooklyn is revered, and that the natives retain deep emotional attachments even decades after they leave.
But something was needed in dynamic new Brooklyn: Its own eau de parfum, which Bond No. 9 has now designed. Unisex with a desirably masculine attitude, Brooklyn the scent is romantic, sexy, and distinctive—built in a very contemporary way to display its entire composition, rather than individual notes. But OK: For those who want us to name names, it’s officially a woody, spicy-filled oriental that mingles cardamom, geranium leaves, and cedarwood while grapefruit and juniper leaves accelerate the scent, and South American guaiacwood and leather bring a tender, beckoning touch. On the cutting-edge of perfumery, Brooklyn also has what’s known in the trade as sillage, which is to say, it doesn’t cling to the skin, but rather diffuses, leaving a trail behind it.
The Brooklyn bottle’s design marks a first for the iconic Bond No. 9 superstar flacon: We’ve decorated directly onto the transparent glass surface with edgy, urban, handwritten script. With the words BROOKLYN and BOND NO. 9 spelled out in a vivid array of colors, this is an example of contemporary street art with a message. In fact, the dynamic lettering transcends the Bond No. 9 centerpiece token logo it’s meant to be enclosed in—and almost seems to take off beyond the curved and angled shape of the bottle itself.
Brooklyn, the eau de parfum, is available in two sizes: 100ml and 50 ml, at Bond No. 9’s four New York City boutiques, www.bondno9.com, 877.273.3369, and at Saks Fifth Avenue nationwide.