BROOKLYN

Brooklyn is changing. New York’s legendary city within a city, home to a century or more of strivers, dreamers, and Nobel laureates, is reinventing itself, neighborhood by neighborhood, as an edgy metropolis. Sure, for a while there Brooklyn was a necessary second choice for the real estate-challenged Millennials seeking affordable rents and more square footage than formidable Manhattan could offer. But now— a whole new story. Today’s Brooklyn is preferable to a new generation of artistic émigrés. This is where the artists and musicians choose to move. It’s home to graffiti-ists, gaffers, and key grips, to web designers and aspiring editors. This is where fashion stylists live.  New York-bound hip-and-cool Seattle-ites prefer to move to Brooklyn; smart Stockholmers book their hotel rooms here.

Now don't get us wrong. The creative new Brooklynites are no mere space invaders. They're creating their own lifestyle and sense of community, while loving the built-in amenities - Prospect Park and the Bandshell, the Brooklyn Museum, BAM-the Brooklyn Academy of Music, the West Indian Day Parade, McCarren Park. And where are their neighborhoods? DUMBO, Greenpoint and Bushwick, with their industrial lofts. Thoroughly Gen-Y-ified Williamsburg. Park Slope with its brownstones. Red Hook, with its cobblestone streets. And now moving inland, mansion-filled Midwood.

But something was needed in dynamic new Brooklyn. Its own eau de parfum, which Bond No. 9 has now designed. Unisex with a desirably masculine attitude, Brooklyn the scent is romantic, sexy, and distinctive - built in a very contemporary way to display its entire composition, rather than its individual notes.