Yes, we’ve taken this legendary old-world classic and transformed it into a self-assured, highly seductive, highly persuasive metro-perfume.
New York Amber
Launch date: October 2011
At Bond No. 9, we’ve built our reputation on New York-centric scents that capture and are named for the spirit of our great city’s legendary and up-and-coming neighborhoods—from Riverside Drive to Nouveau Bowery to Coney Island. But concurrently, we’ve lately begun designing eaux de parfum that are metro-accented odes to our favorite fragrance notes. Simply put, our mission is to New York-ify these legendary scent notes, composing blends that bring out their metro bona fides. First came New York Oud, a homage to the Eastern-world wood, which we modernized and energized for our fast-paced, multifarious cityscape.
Now comes a shared male-female blend which celebrates a very different aspect of New York: its seductive, sophisticated edge. Introducing New York Amber, whose powerful but quietly sensual key ingredient is a musky, earthy, honey-like tree resin with a haunting liquor-gold color that has also made it an enticing gemstone. Found far away, along the shores of the Baltic Sea, amber nonetheless has all the sought-after New York smarts—being as smooth and flawless as twilight on the Hudson, as cocktails at a skyscraper aerie, or a Gershwin rhapsody in gold. One of the most ancient ingredients in the perfume repertory, amber was so prized by the Greeks that they associated it with the Sun God.
Like the burnished jewel that it is, the amber in New York Amber is accentuated with precious scent accords that bring out its metro-smarts. Its starter spice notes—saffron, nutmeg, and white peppercorns—are lightened up with zesty bergamot. Next, a classic bouquet of rose, jasmine, and osmanthus takes over. All of the above are designed to pave the way for the lingering base notes: amber at its warmest, surrounded and enhanced by oud, sandalwood, musk, and myrrh. This is seduction at its most seamless and assured.
The New York Amber bottle design marks Bond No. 9’s first use of old-fashioned script as a design element. The translucent amber glass surface is covered allover with diagonal, looping cursive lines, declaring the name of the scent—and also connecting the pre-digital allusions of handwritten script with amber’s millennium-long pedigree. The jewel-like cap, in semi-transparent amber, and the golden base continue that effect, while the Bond No. 9 token logo at bottom-right is an assurance that this is an artistic blend, a master perfumer’s creation.
Just in time for the holidays, New York Amber arrives on-counter November 1st and will be sold at Bond No. 9’s six New York stores, select branches of Saks Fifth Avenue, and bondno9.com.