NEW BOND ST.

Since 1999, Bond No. 9 has called a quiet, unassuming NoHo side street home. What was once a two-block stretch of cobblestone calm has transformed into one of downtown New York’s most desirable destinations. While Bond Street still carries its vintage Downtown attitude, it has evolved into a center of casually elegant style, drawing millennial supermodels, iconic film stars, political leaders, and business visionaries who now inhabit the minimalist, starchitect-designed residences lining the street.

Alongside them come the paparazzi and bloggers who document every moment, as well as the discerning young shoppers who frequent the indie boutiques and destination restaurants that now define Bond Street’s modern character. It is a street that blends heritage with forward momentum, creativity with confidence, and understatement with undeniable allure.

As pioneers of this transformation, Bond No. 9 proudly welcomes the new residents and devoted visitors who consider Bond Street their favorite New York address. New Bond St. Eau de Parfum was created in their image. Confident. Contemporary. Provocative. This rich and powerful fragrance is a multi-sexual gourmand oriental with a distinctly impudent edge.

The scent opens with an immediate wake-up call of citrusy bergamot, pepper, and dewy muguet, the only floral note in the composition. The heart reveals indulgent edible accords of cocoa, high-energy coffee beans, and creamy chestnut, creating warmth and intensity. In the base, lingering patchouli, smooth vanilla, and sandalwood blend seamlessly with feral leatherwood, leaving a bold, sensual trail that mirrors the street that inspired it.

New Bond St. captures the evolution of downtown New York through scent. It is unapologetically modern, deeply seductive, and unmistakably Bond No. 9.