After making fragrance history with sixteen downtown, midtown, and uptown eau de parfums, Bond No. 9 has now ventured north of Central Park to Harlem, creating a mist for our timeliest and most androgynous scent—designed for men and for women who embrace chic brazenness.
What better neighborhood than Harlem, legendary for its on-the-edge verve, to host a lush, lingering, and intoxicating fragrance? New Haarlem blends bergamot, cedarwood, coffee, vanilla, patchouli, and lavender into a sophisticated perfume rhapsody. If George Gershwin had been a perfumer, these are the notes he might have chosen. This bold composition marks a stunning departure from the light splash scents of the past decade, capturing the elegance, pride, and independence of one of New York’s most iconic neighborhoods.
New Haarlem also honors the artists who helped shape downtown culture. Rap musicians and rock performers once came downtown to purchase Bond No. 9’s original fragrances. With New Haarlem, we return the favor, paying tribute to the creative genius that Harlem has nurtured for over a century.
This fragrance celebrates both the thriving Upper Manhattan metro-center emerging in the 21st century and the historic elegance of Harlem’s row houses and mansions. It evokes the swank, tumult, and high-spirited revelry of the Harlem Renaissance of the 1920s and 1930s, when legendary Art Deco music venues such as Small’s Paradise, the Apollo Theater, the Cotton Club, and the Lenox Lounge hosted and inspired artists like Duke Ellington, Charlie Parker, and Billie Holiday, whose music changed the world.
New Haarlem captures the energy of Harlem’s streets, the sophistication of its history, and the bold independence of a neighborhood that continues to shape the culture of New York and the world.
