THE SCENT OF PEACE FOR ALL

Every year, New York transforms into the world's meeting place. Languages, cultures, and perspectives converge in a spirit of dialogue and diplomacy. This September, as world leaders, activists and visionaries connect in New York City for the annual United Nations General Assembly, a new fragrance arrives with a singular message: peace is a language that everyone understands, and that we all crave.

"Everyone wants some kind of peace, " says Bond No. 9 Founder Laurice Rahme. "And New York as a global city can and should be proactive in promoting peace." This scent is also inspired by NYC itself: a city built by generations of people from every corner of the globe. Just as the city thrives because of its rich heritage of diversity, the fragrance celebrates the beauty of many voices coming together in pursuit of a common purpose. At a time when the world feels increasingly divided, The Scent of Peace for All offers a simple but powerful invitation to lead with empathy, acceptance and hope.