B9

At New York-centric Bond No. 9, we love every avenue, alley, park, and square of our great city—and 60-something of our scents are named for them. But we have to confess: The thoroughfare that’s dearest to our heart is the one our flagship is located on: Bond Street. It’s only two blocks long—a mere blip of NoHo nestled between bustling Broadway and the Bowery. 

This short stretch, which is wider and sunnier than the surrounding streets, and remains resolutely cobblestoned from New York’s early days (as it’s part of the NoHo Historical District) is an enchantingly upscale and vivacious interplay of old, new, and emerging Downtown New York. Like the location it commemorates, B9 eau de parfum, is replete with elegance, polish, lasting power, seduction and surprise.

At its heart is intoxicating, traditionally ultra-feminine gardenia - given a whole new spin that renders it a fascinatingly gender-fluid fragrance option for those who prefer unisex scents. Women will adore it; men will find it amazingly wearable too. How so? We introduce it with wake-up citrus and spicy saffron top notes. Then we surround it with sensual jasmine and delicate, mood-lifting orchid, and, most compelling of all, we give it staying power with sultry but sustainable, masculine-leaning base note: amber, sandalwood, musk, vetiver and oakmoss.