GREENPOINT

Perched at the northernmost edge of Brooklyn along the East River, Greenpoint commands sweeping views of the Manhattan skyline views now returned, as the city looks back at this newly crowned “it” neighborhood. Framed by trend-heavy Williamsburg to the south and Long Island City just across the water in Queens, Greenpoint stands apart, defined by its own unmistakable sense of style, substance, and history.

Once a quietly industrial waterfront enclave, Greenpoint has evolved into one of Brooklyn’s most fashionable and fast-rising destinations. Its appeal lies in contrast: maritime roots paired with a creative, slightly bohemian edge; historic architecture set against striking modern condominiums; and a neighborhood rhythm that feels authentic rather than manufactured.

“Many of our fans have been asking when we would create another fragrance inspired by Brooklyn,” says Bond No. 9 founder and president Laurice Rahmé. “Greenpoint was the perfect muse.”

The neighborhood’s allure extends well beyond its dramatic waterfront. Transmitter Park offers open-air calm and skyline panoramas, while Manhattan Avenue anchors a lively shopping and dining scene. Acclaimed restaurateurs and nightlife tastemakers have flocked here, drawn by the area’s understated cool and sense of discovery. It is Brooklyn at its most confident—edgy yet relaxed, industrial yet artistic.

With Greenpoint, Bond No. 9 captures the spirit of a neighborhood in motion: grounded in history, energized by reinvention, and defined by a distinctly modern Brooklyn attitude.