New York Forever Limited Edition celebrates Bond No. 9’s enduring love affair with New York City through a dazzling collector’s bottle inspired by the city’s nightlife, energy, and fearless self-expression. Adorned with Swarovski crystals and designed to resemble a disco ball, this edition transforms the iconic fragrance into a radiant object of art that reflects New York’s glamour, movement, and unapologetic confidence.
The story behind the scent remains deeply rooted in Bond No. 9’s heritage. The brand opened at 9 Bond Street between Broadway and Lafayette in 2003, when founder Laurice Rahmé launched her vision to create sumptuous fragrances inspired by the beauty and creative power of New York City.
“When we opened, our downtown street was a very different story than today,” Rahmé notes. “For example, our store faced a gas station. Now, the property is a chic condo building where supermodels live. I think that says it all.”
Today, Bond No. 9 is New York City’s most iconic fragrance house, with stand-alone boutiques across the city and Miami and a global presence in luxury doors worldwide. With 89 fragrances alongside lipsticks, ancillaries, and candles, New York Forever represents the culmination of two decades devoted to capturing the spirit of the city.
This limited edition bottle reflects the vibrant creative energy that defines New York. A city that evolves constantly while remaining a place where individuality, freedom, and bold expression thrive. For Rahmé, the fragrance also carries a message of empowerment, captured with her signature wit: “The city loves you, even if you’re just a woman.”
Like its namesake, New York Forever is strong, sexy, and unforgettable. Encased in a Swarovski crystal disco ball bottle that mirrors the lights of the city after dark, this limited edition is the ultimate anniversary tribute to a city that never stops shining.