Here at Bond No. 9, we have always been drawn to the low-key, out-of-the-way NoHo side street that has served as our headquarters and flagship since 1999. What was once a quiet, two-block cobblestoned stretch has evolved into one of downtown New York’s most visible and desirable enclaves. Bond Street still carries its vintage Downtown character, yet dramatic changes have reshaped its identity.
Over the past several years, Bond Street has become a destination of casually elegant glamour, attracting millennial supermodels, iconic movie stars, political figures, and business tycoons now residing in the minimalist, starchitect-designed residences that punctuate the street. Paparazzi and bloggers follow closely behind, while savvy young shoppers fill the indie boutiques and A-list destination restaurants that have transformed the area into a modern cultural hub.
As pacesetting pioneers of Bond Street’s evolution, Bond No. 9 proudly welcomes its newest residents and the devoted visitors who consider this revitalized address their favorite New York turf. This limited edition New Bond St. Eau de Parfum was created in their image and is presented in a bottle bejeweled with Swarovski crystals, elevating the fragrance into a collectible symbol of contemporary New York luxury.
The scent itself remains bold, confident, and unmistakably seductive. New Bond St. is a rich, strong, multi-sexual gourmand oriental with an impudent edge. It opens with a sharp wake-up call of citrusy bergamot, pepper, and dewy muguet, the only floral note in the composition. The heart reveals indulgent edible notes of cocoa, high-energy coffee beans, and creamy chestnut. In the dry down, lingering patchouli, vanilla, and sandalwood mingle with feral leatherwood, leaving a powerful and unforgettable trail.
New Bond St. Limited Edition reflects the transformation of Bond Street itself. Confident. Visible. Modern. A fragrance that commands attention, presented as a statement piece for collectors and lovers of bold New York style.