EAU DE NEW YORK

You innocently ask a true-blue New Yorker, How
are you? and what’s the answer? Nine times out of ten: Oh, I’m crazed...I’m crazy in love, but who has the time?...How am I? I’m booked solid for the next six months ... and [our favorite]Can’t talk, got to run to yoga practice. Ah yes, New Yorkers love to moan and groan.(It makes them feel better.)They thrive on excitement that’s part of the zeitgeist of this island of dynamos.

Now comes the first eau de parfum to capture the high-charged, high-speed, sense-awakening energy, the zest, the wham, that, more than anything else, define this constantly self-inventing center of creativity, the most dynamic metropolis in the world.

Of course, Eau de New York is captivatingly sexy and enticing too. Its inspiration was those eau de cologne splashes of yore, but this one has undergone an Atlantic sea change. Think of it as a racy, all-purpose day scent.

While most of the 36 original fragrances in the provocative Bond No. 9 collection celebrate the flavors of specific neighborhoods of the city of New York, Eau de New York captures the kinetic essence of the city as a whole. And wouldn't you know? Like its denizens, Eau de New York is a project-juggling multi-tasker, operating simultaneously on two separate levels:

First, it distills the city's energy into a captivating liquid souvenir that will summon up Manhattan's vitality anywhere in the world. Think of it as New York in handy take-out form.

Second, Eau de New York functions as sensory therapy in spray form for the locals (and anyone else, too) in need of a but of an energy infusion. A whiff of this fresh, invigorating pick-me-up scent is like getting your battery recharged, but so beautifully.