PARK AVENUE SOUTH

New York-centric Bond No. 9 has long been synonymous with capturing the city’s energy and essence, scenting both legendary neighborhoods like Chinatown, Washington Square, and Riverside Drive, and the city’s most on-the-move, trendsetting streets, including the High Line, Astor Place, Bleecker Street, and the endlessly vibrant Park Avenue South.

Once a forgotten stretch between Midtown and Downtown near Union Square, Park Avenue South has evolved into a bustling hub of creative enterprises, stylish restaurants, and chic hotels. Modeling agencies, PR firms, ad agencies, and publishing houses line the avenue alongside popular dining spots such as Barbounia, Asellina, and Dos Caminos. Trendy hotels like the W New York, the Giraffe, and the Gansevoort Park, complete with rooftop bars and pools, sit alongside converted condos where young, career-driven residents fill the see-and-be-seen street scene with casual-chic style. This part of New York is neither as traditionally elegant as the Upper East Side nor as hipster-driven as Williamsburg. Park Avenue South is our very own Boulevard St. Germain, just minutes from the Empire State Building.

Park Avenue South, the fragrance, effortlessly embodies this neighborhood’s fresh, flirtatious, confident, and insouciant spirit. This dynamic contemporary floral blends a carefully curated mix of iconic and unexpected notes to create the perfect springtime composition. It opens with crisp, fresh green apple accented by a playful tang. The heart unfolds into a seductive floral blend of jasmine spiked with luscious peach. Finally, provocative musk and warm, earthy amber anchor the scent, delivering a lingering, memorable finish that mirrors the energy and sophistication of Park Avenue South itself.