New York Lips introduces Bond No. 9’s first foray into color, capturing the city’s unmistakable energy in a collection of legendary lip shades. Designed for every moment—daytime errands, evening cocktails, playful air kisses, or passionate real kisses—these lipsticks are a true New York creation, reflecting the personality, vibrancy, and nuance of the city’s most iconic neighborhoods. The collection features a family of nine timeless reds, each one a statement, a tribute to the city that inspired it.
"New York is a city of colors," says Laurice Rahme, Bond No. 9 founder and president. "We wanted to do an edit by family—like we have done for fragrance, with citrus, white florals, ouds and fougeres—that translates the spirit of New York, this time for the lips." Every shade is meant to be a signature, a color that embodies the woman who wears it.
Crafted with the finest ingredients and cutting-edge technology, Bond No. 9 presents a high-performance, luxurious lipstick formula. "We call it a smart lipstick," says Rahme. "It glides on in one stroke; it knows where to go, and it lasts. It is the true essence of what a modern lipstick should be."
One swipe delivers bold, confident color. The nine signature reds are strong, vibrant, and sophisticated, designed to carry effortlessly from day into night. Like a perfect fragrance, each shade leaves its mark—a final touch, a piece of armor, a personal signature that makes a statement and lingers. "We've captured the soul of each neighborhood," says Rahme.
