GOLD COAST

New York is a city for walking, and what better autumn stroll is there than downtown’s Gold Coast—that charming stretch of lower Fifth Avenue from
14th Street straight to Stanford White’s triumphal marble arch at the foot of Washington Square Park? Dotted with trees and lined with stately pre-war buildings of red brick and pale stone, this swath through the heart of Greenwich Village—once described by the New York Times as “a neighborhood within a neighborhood”—is infused with tradition and heritage, yet bustles with the youthful vitality of students from the many nearby universities.

With Gold Coast, Bond No. 9 creates a scent snapshot of a city that is always changing, but that retains its character and legacy; the meaning of distinguished old guard New York with the dynamism and spirit of new guard energy.

"We wanted to capture the energy around Washington Square Park - something downtown and young" says Bond No. 9 founder and president, Laurice Rahme. It is the notion of optimism and elegance, fresh air and endless possibilities, bottled. To achieve this, "we wanted the freshest rose you could ever make," says Rahme. A soft yet energetic modern rose that becomes a true scent signature thanks to its silliage: the rare ability to linger discreetly in the air.