TRIBECA

Whether you're soaking up a reading at Poet's House or a martini at The Odeon, there's no question that the "Triangle Below Canal Street," with its cobblestone streets, winsome alleys and New York City's coolest restaurants and boutiques, brings the charm. Today, the area is experiencing a modern renaissance as it's being hailed as the city's next major creative center. Almost devastated after 9/11, the area has flourished thanks to endeavors such as the TriBeCa Film Festival and more recently, the TriBeCa Gallery Walk, making the downtown neighborhood both a local and global destination. Celebrities and families alike call TriBeCa home, and numerous galleries are migrating to its streets during a return to the area's '70s-era artistic roots. "TriBeCa is being touted as the next big creative neighborhood of New York City. That's what we're interested in capturing," says Bond No. 9 founder and president Laurice Rahme. "It's going through a creative revolution."

"The style is a sexy, unisex, floriental and it's sophisticated and young, much like the residents of TriBeCa," says Rahme. The top nots have an irresistible gourmand appeal made of cacao and green hazelnut - cool and hip and somewhat reminiscent of the area's many gourmet coffee houses - centered with the sultry and luxurious jasmine sambac from the South of France - another nod to the area's global makeup - paired with a touch of grounding cedarwood. "It's not quiet and has a lot of character!" notes Rahme. Ambroxan, moss and creamy caramel round out as bottom notes, making for a scent that lives and breathes on the skin in warm, earthy tones.