WEST SIDE

Draw a dividing line down the length of the island of Manhattan, and you have the West Side and the East Side. The West Side hasan unfair advantage: it’s long had a monopoly on music. This part of town has been home to Carnegie Hall, Tin Pan Alley, the Cotton Club, the Copacobana, Birdland, Lincoln Center, Studio 54, and S.O.B.’s.Mozart, Broadway musicals, and rock thrive here. Bebop and disco just about got their start here. So did meringue, salsa, and reggaeton. Arturo Toscanini, Charlie Parker, Billie Holiday, John Lennon, Sid Vicious, Tina Turner, Bruce Springsteen, Paul Simon, and Tupac have all lived or performed on Manhattan’s West Side.

So when Bond No. 9, perfumer to the City of New York, decided to pay homage to this part of town, we knew the fragrance we designed would have to have a musical flavor. West Side is an ultra-melodious eau de parfum that finds the scent equivalent for the sounds of music in its full-bodied, mellow composition, its undulating rhythms, its harmonies, its pitch - and yes, its notes. Whether they're high or low, dark or light, sweet or sharp - notes are what music and fragrance are both about.

We've asked ourselves - What's the sound of Bond No. 9's West Side? Are we talking The Platters' version of Twilight Time, maybe? Lizst's Piano Concerto No. 2. Cole Porter's Begin the Beguine? Gershwin's Rhapsody in Blue? Philip Glass's Koyaanisqatsi? That's just our nose at work. Fragrance, like music, is open to interpretation. Everyone who sniffs it will hear - and smell - a different melody of their own.