NEW YORK FOREVER

Our own heritage informs New York Forever. Bond No. 9 opened at 9 Bond Street between Broadway and Lafayette in 2003 when French art student and antiques dealer Laurice Rahmé launched her vision to create sumptuous fragrances inspired by the beauty of New York. “When we opened, our downtown street was a very different story than today,” Rahmé notes. “For example, our store faced a gas station. Now, the property is a chic condo building where supermodels live. I think that says it all.” Today, Bond No. 9 is NYC’s most iconic fragrance house with stand-alone boutiques across the city and Miami and is a top selling globally recognized luxury brand sold in doors around the world.

With 89 fragrances in addition to lipsticks, ancillaries and candles, New York Forever is the culmination of the brand's everlasting devotion to NYC after two decades in business. While the streets may have evolved, Rahme points to the dynamic creative energy of a city that allows its inhabitants and visitors alike to feel free to express themselves. For Rahme, it is also a story of female empowerment, quipping with a wink, "The city loves you, even if you're just a woman." Like its namesake, New York Forever is strong, sexy and makes a bold statement with a lasting scent. It's the ultimate homage and anniversary present to a city that both evolves and endures with its big beating heart.