MADISON AVENUE

At Bond No. 9, we're not just perfumers - we're innovators We introduced the world's first city-centric, New York-centric fragrance collection. We created the first civic-minded eau de parfum (our beloved, best-selling Scent of Peace). We developed the first banking scent (Wall Street). And now, when we need a fresh new wardrobe, the first ever shopping scent. After all, who doesn't love new clothes, so how about a shopping aphrodisiac for the ultimate exquisite experience of trawling the fashion boutiques?

And where better to do that shopping than on the
stretch of Madison Avenue between 57th
and 96th Street, with block after block of the most fabled and exalted fashion meccas in the universe, housed in mansions, townhouses, brownstones, and little jewel-box boutiques (like our own Bond No. 9 satellite, conveniently located on Madison & 72nd).

So of course we named our new shopping scent Madison Avenue. This fragrance has strictly daytime intentions. It awakens the fashion gene; one spray and you'll be transported to style-shopping nirvana.

The scent itself is a fresh chypre, that citrusy-woody-mossy fragrance breed that's long been favored by fashionistas, and which, like all chypres, has its own uniquely haunting couture signature. Its sparkling fruit topnotes - crisp apple, orange-y bergamot, tangy, raisin-like blackberry - will automatically raise your energy level. Then come the heart notes: a bouquet of roses as rich as silk charmeuse; jasmine with the shimmer of shantung; and magnolia as smooth as satin. And last but hardly least, the bast notes, with enough long-lasting sillage to get you through to late afternoon: earthy patchouli; that creamy-nutty-sugary pastry confection, praline; and ambroxan - contemporary ambergris that's regarded as a prism through which a perfume's other facets can shine.