DUBAI PLATINUM

Dubai, that shimmering emirate rising from the sand, has rapidly transformed into one of the world’s most influential global metropolises and possibly its wealthiest. Remarkably young, Dubai is powered by a population that is over 90 percent expatriate - an international community of ambitious professionals who spend their days and nights exploring everything the city offers. From dining across a spectrum of global cuisines, to gallery-hopping in Al Quoz’s buzzing arts district, to flying Cessna seaplanes for rare views of the half-mile-high Burj Khalifa, to sandboarding across the Arabian Desert, the city is a living showcase of modern ambition. Even its traditional souks remain alive, selling bulk oud: the raw, musky, resinous wood that has fueled the world of exotic perfumery for centuries.

As the newest addition to Bond No. 9’s oud-focused Dubai Collection - an assemblage of Levantine, Middle Eastern, and North African essence blends. Dubai Platinum embodies this blend of futuristic energy and ancient aromatics. Designed for the new generation of Millennial cosmopolites who thrive in Dubai’s fast-paced, next-world environment, the fragrance is a shimmering day-to-night creation with a bold, contemporary edge.

Dubai Platinum opens with a smoky yet sparkling trio of incense, pink peppercorn, and cardamom. These vibrant top notes transition smoothly into a seductive heart of North African Atlas cedarwood, woody Mediterranean cistus, soft vanilla, and ginger. The fragrance concludes with a sustaining, addictive base of oud, a hallmark of the Dubai Collection paired with animalic cashmere and refined papyrus. The result is a unisex composition that feels both modern and timeless, making it irresistibly wearable for anyone drawn to oud-driven luxury.