New York-centric Bond No. 9 is always and ever on it, with a nonstop track record for scenting A) the most legendary spots and neighborhoods all over town - Chinatown, Washington Square, Riverside Drive, et al, and B) the city's of-the-moment and on-the-cusp locales, including the High Line, Astor Place, Bleecker Street and the city's most scintillating, most happening street - Park Avenue South.
In recent decades a forgotten stretch between Midtown and the start of Downtown (a/k/a Union Square), this expansive boulevard is today a frenzied real estate scene, an enclave of creative businesses (modeling agencies, PR firms, ad agencies, publishing houses), happening big-box restaurants (Barbounia, Asellina, and Dos Caminos, to name three), chic hotels (W New York, the Giraffe, the Gansevoort Park with its own rooftop bar cum swimming pool, etc.) and converted condos occupied by hip young careerists who fill the see-and-be-seen street scene through the day and well into the night with casual-chic style. In other words, on-the-go Park Avenue South—neither as traditionally elegant as the Upper East Side nor as relentlessly hipster-driven as Williamsburg—is an updated slice of quintessential, career-driven New York, our very own Boulevard St. Germain just minutes from the Empire State Building.
Park Avenue South, the fragrance, with seeming effortlessness captures the neighborhood's fresh, flirtatious, assured, insouciant spirit. A dynamic, energizing contemporary floral, it contains less than a handful of superbly blended iconic and unexpected notes that unerringly conspire to create the perfect springtime melange. For starters, there's crisp and fresh green apple with a sassy tang, which, moments later, effortlessly segues into a floral heart of spirited yet so-seductive jasmine spiked with luscious peach. Then come provocative musk and dry-warm-earthy amber, the reliable base notes that ground the scent with a lingering depth.
